audience development

Organisations wanting to deepen audience engagement, develop new audiences, and grow existing audiences need to make sure they’re using the right marketing strategies, and have good strategic links between marketing and programming plans. If you’ve got a Marketing Plan in place, but it’s not helping you deepen your audience relationships or find new audiences, perhaps you’d benefit from the kind of support Merryn can provide. With an in-depth approach in development since 2010, Merryn can help you draw together the key strategies and ingredients you need to get an effective Audience Development Plan in place and implemented.

The processes and materials Merryn will design for you will be tailored to your unique situation, your program aims, your artistic vision, existing audiences, potential audiences,  your community, long term goals and your available resources. An example of Merryn’s work in this area is the Regional Arts Victoria Community Presenter Manual – tailored for community presenters.

If you’d like to find out more about this highly specialised, flexible and tailored service, call Merryn on +61 (0)414 766 173 or email merryn[at]

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