audience research

When you want to develop and grow your audience, you need to deepen your understanding of your audience, and of those who could become part of your audience.

Demographics can tell you how old, what gender, how wealthy (or not), and how educated (or not) your audience is, but can’t tell you the really important things like what made them decide to come that first time, or decide to come back for more.

Developing an understanding of how your audience thinks and feels about you and the experiences you offer, what role you play in their lives and what other experiences they enjoy, can only really be achieved through audience research.

One of the best ways to begin to listen to your audience can be through focus groups. Merryn is a trained and experienced focus group facilitator who can help you take those first steps towards understanding your audience, or the second or third steps to deeper understanding and exploration of how they relate to you and your brand.

Perhaps you’d like to design and implement a ‘first timer’ questionnaire to help you understand what will make first time audience members want to come back? Or a frequent attenders questionnaire, to help you understand what drives and builds the loyalty of your most frequent audience or subscribers? Merryn is a trained and experienced questionnaire designer and analyst, experienced in online, telephone and hard copy survey design and implementation.

Current and previous research clients include: Penrith Performing and Visual Arts, Ararat Town Hall, Hamilton Performing Arts Centre, Bunbury Entertainment Centre, Adelaide Symphony Orchestra, Australian Brandenburg Orchestra, Australian Commercial Galleries Association, Belvoir, Canberra Symphony Orchestra, dancehouse, Her Majesty’s Theatre Ballarat, Manning Entertainment Centre, Melbourne Symphony Orchestra, Melbourne Theatre Company, Nextwave Festival, Northern Rivers Performing Arts (NORPA), Object: Australian Design Centre, Queensland Symphony Orchestra, REP Films, Sydney Philharmonia Choirs, Sydney Symphony Orchestra,  West Australian Symphony Orchestra

CONTACT Merryn to find out more about how she can help you with Audience Research: phone +61 (0)414 766 173, email merryn[at] or fill out the enquiry form:

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