Monthly Archives: June 2015

Less emails, more responses? How do I do that?

Another great case study from the folks at MarketingSherpa, this one shows how consolidating your database, and segmenting and tailoring emails works much more effectively than blasting everyone with the same message. OK it’s not about an arts organisation, but since when did that stop the smart arts marketer learning from a case study? Here it is:

fewer-emails-more-opens-_-marketingsherpa