Essential listening for orchestra staff: Alan Brown on Creative Capacity and Engagement

US arts researcher Alan Brown takes stock of the most significant trends re-shaping demand for the arts, and the groundswell of creativity and experimentation leading the orchestra field in the US into the future. Drawing on a body of research on orchestra audiences and arts participation, this closing keynote of the recent League of American Symphony Orchestras Conference identifies the key challenges to engaging the next generation of orchestras and embedding orchestras in the creative life of their communities.

One quote which stood out for me: “community engagement starts with season programming”. Watch it now and spread the word to all you know in the Australian orchestral community:  https://www.youtube.com/watch?v=420i4xIzlAg

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