Tag Archives: arts marketing

Less emails, more responses? How do I do that?

Another great case study from the folks at MarketingSherpa, this one shows how consolidating your database, and segmenting and tailoring emails works much more effectively than blasting everyone with the same message. OK it’s not about an arts organisation, but since when did that stop the smart arts marketer learning from a case study? Here it is:

fewer-emails-more-opens-_-marketingsherpa

how do customers want to hear from you?

There are so many ways to communicate with your customers these days, but in determining your marketing channels, it’s important to know how your customers want to hear from you. This latest U.S. research (January 2015) from MarketingSherpa concludes that one form of communication is clearly preferred over others. Is it Facebook? Twitter? Instagram? Pinterest? SMS? Phone? Snail mail? Email?  Do you think arts audiences also feel this way? comms-preferences-by-age-marketingsherpa