If you don’t already know about the National Arts Marketing Project (NAMP) in the US, you should hop on their website now and have a good look around. It’s full of great resources, and you can sign up to their newsletter which will alert you to recent additions and current issues. I’ve just been reading through their 13-part Practical Lessons in Marketing. It’s great, and should be required reading for all arts marketers. If you’re starting out, don’t miss it. Even if you’ve been in the business for years, there are great reminders here of what’s important, which will help refocus and re-energise  your efforts:  http://artsmarketing.org/resources/practical-lessons/practical-lessons